Delivering Single & Multi-Screen Content Services for Immersive, Customised and Shared Experiences in Homes and Social Spaces - 2-IMMERSE [EU H2020-ICT-2015]
December 2015 - December 2018
Surveys show that although around 80% of people are using a second device (phone, tablet or laptop) when watching TV only 20% of them are engaging with ‘companion content’. The 2-IMMERSE project will innovate around the delivery of experiences that are created to be multi-screen in production yet delivered to be flexible across single and multi-screens and responsive to the preferences of individual audience members. We will build and trial services that delivery multi-screen experiences of high value content including theatre, Grand Prix motorcycle racing and live professional football in the home, in school, and in public venues.