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Xinhuanet Private-Public Partnership
October 2014 - September 2016

CWI will be helping Xinhuanet to build the first advanced user experience laboratory in China. Both institutions will explore the use of sensor technology to better assess the user experience during media consumption. Offering rich, personalized media content is a major research topic in the creative industry. The Distributed and Interactive Systems (DIS) group at CWI, a major international player on user experience research, will help improve Xinhuanet’s media offerings. Traditional evaluation methodologies like questionnaires do not always lead to accurate and reliable results. By using biosensors, like skin conductance sensors, the level of attention of the users can be reliably measured. Collecting and analyzing this data provide Xinhua with valuable insights for applications ranging from media content to remote teaching and precision marketing.